Everything you need to know about the objectives of sales promotion. Sales promotion objectives should be specific, measurable, clear and concise, practical and realistic, affordable and attainable. There can be a number of sales promotion objectives, depending upon the firm's policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive [...]
Everything you need to know about the objectives of training. Training is an organised activity for increasing the technical skills of the employees to enable them to do particular jobs efficiently. In other words, training provides the workers with facility to gain technical knowledge and to learn new skills to do specific jobs. Training is equally important for the existing [...]
The following points highlight the six main objectives of monetary policy in India. The objectives are: 1. High employment 2. Economic growth 3. Price stability 4. Interest-rate stability 5. Stability of financial markets 6. Stability in foreign exchange markets. Objective # 1. High employment: Any modern government is committed to promote high employment. High employment is a desirable goal of [...]