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Market Segmentation

Market segmentation is the method for achieving maximum market response from initial marketing resources by recognizing differences in the response characteristics of various parts of the market. In this sense market segmentation is the strategy of divide and conquer, i.e., dividing market in order to conquer them. Market segmentation enables the ma rketers to give […]

Service

A service business is one in which the perceived value of the offering to the buyer is determined largely by the services provided to him than the products offered. This includes the business of all intangible services delivered to the customer. Some of the tangible services where both the goods and services are provided to […]

What are the Different Types of Advertising?

Everything you need to know about the types of advertising. There are many bases on which advertising may be classified. It may be categorised according to media, type of products, type of appeals and so on. There is no streamlined methodology to differentiate different kinds of advertising. Advertisements are a good way for a company […]

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