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Tag Archives | Marketing Management

Objectives of Advertising

Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising […]

Market Segmentation

Market segmentation is the method for achieving maximum market response from initial marketing resources by recognizing differences in the response characteristics of various parts of the market. In this sense market segmentation is the strategy of divide and conquer, i.e., dividing market in order to conquer them. Market segmentation enables the ma rketers to give […]

Service

A service business is one in which the perceived value of the offering to the buyer is determined largely by the services provided to him than the products offered. This includes the business of all intangible services delivered to the customer. Some of the tangible services where both the goods and services are provided to […]

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