Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising can be studied under the [...]
Everything you need to know about advertising agencies. An advertising agency is composed of creative and business people – the writers and artists, showmen and market analysts, merchandising and research people, advertising specialists of all sorts. But with all this, they are business people, running an independent business, financially responsible, applying their creative skills to the business of helping to [...]
Everything you need to know about the definitions of advertising. Advertising does not involve only presentation and promotion, but an element of persuasion too. Any advertisement devoid of persuasion is not the part of advertising and will only be considered as a communication link disseminating some piece of information to the masses. W.J. Stanton definition of advertising is - "Advertising [...]