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Objectives of Advertising

Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising […]

Personal Selling

Personal selling is a part of promotional- mix and it is an art of person-to-person communication for persuading prospects or consumers in the sales process. For introducing effective marketing system, balancing of other marketing elements like, product development, pricing, distribution system, advertising etc. should be organised along with implementation of personal selling methodology. “Personal selling […]

Sales Promotion Objectives

Sales promotion is set of those promotional activities other than advertising, personal selling and public relations that stimulate buyer’s buying enthusiasm. Sales promotion includes providing information about the attribution of the products and communicating messages aimed at satisfying its shareholders, government dealers and the like. Sales promotion objectives are consistent with marketing objectives. However, they […]

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