Tag Archives | Distribution Channels


Retail is defined as "Any business that directs its marketing efforts towards satisfying the final consumer based upon, the organisation of selling goods and services as a means of distribution." The word retail has been derived from the French word 're-tailler' which means 'to cut, trim or divide'. Thus retailing means, to sell goods in small quantities.  Retailing not only [...]

By |2023-02-02T22:47:31+05:30May 6, 2020|Marketing Management|Comments Off on Retail


Retailing is defined as a set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. [...]

By |2023-01-22T18:07:21+05:30March 30, 2020|Distribution Channels|Comments Off on Retailing


The American Marketing Association has defined the wholesaler as "a business unit which buys and resells the merchandise to the retailers and the merchants or to the industrial, institutional and commercial users but does not sell insignificant amounts to the ultimate consumers." "The wholesaler is one who buys goods on a large scale with the objective of selling them at [...]

By |2023-01-22T18:05:31+05:30November 22, 2019|Distribution Channels|Comments Off on Wholesaler
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