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Retailing is defined as a set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. [...]

By |2023-01-22T18:07:21+05:30March 30, 2020|Distribution Channels|Comments Off on Retailing


The American Marketing Association has defined the wholesaler as "a business unit which buys and resells the merchandise to the retailers and the merchants or to the industrial, institutional and commercial users but does not sell insignificant amounts to the ultimate consumers." "The wholesaler is one who buys goods on a large scale with the objective of selling them at [...]

By |2023-01-22T18:05:31+05:30November 22, 2019|Distribution Channels|Comments Off on Wholesaler

What is Physical Distribution?

Physical distribution (P.D) is an important marketing function descri­bing the marketing activities relating to the flow of raw materials from the suppliers to the factory and the movement of finished goods from the end of production line to the final consumer or user. Physical distribution is the science of Business Logistics where by the proper amount of the right kind [...]

By |2023-01-22T18:04:08+05:30November 20, 2019|Distribution Channels|Comments Off on What is Physical Distribution?
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