Everything you need to know about what is marketing concept. The concept of marketing and its influential role in the transformation of market, consumer and Indian economy is increasingly felt. It is a pervasive element in contemporary life of everyone. Marketing provides an opportunity to contribute to society as well as to an individual company. The modern or new marketing [...]
In this article we will discuss about the concept of consumer's sovereignty. Also learn about its drawbacks and limitations. One of the important characteristics of capitalism is the existence of economic freedom, which implies not only freedom of enterprise but also consumer sovereignty. After World War II, incomes rose and people began to enjoy more goods and services. Instead of [...]
In this article we will discuss about the concept of capital formation. Advanced countries are characterised by high levels of capital investment. This results in a high level of income flow. Contrarily, developing countries like India are capital-scarce. Consequently the level of income is low. In low-income countries saving is low. There exists gap between saving and investment. The most [...]