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Tag Archives | Advertising

Advantages and Disadvantages of Advertising

Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. Advertising is directed to a large number of people and […]

Determining how much to Spend for Advertising

The following article will guide you about how will an advertising firm determine how much to spend for advertising. The purpose of advertising or selling cost is to shift the demand curve to the right, to increase demand for the product. In monopolistic competition the firm’s profits are not only a function of the level […]

Shape of the Advertising Cost Curve (With Diagram)

In this article we will discuss about the shape of the advertising cost curve. Incremental advertising costs if drawn as a curve will first decline, will be constant over some range of output and then will rise at an increasing rate. This is due to the operation of the economies of scale. Advertisement outlays may […]

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