A system of marketing that is efficient by the casual text book definition, it will be a system that has limited practical us in the developing countries for the following reasons: First, the traditional definition focuses on efficiency of a market operation and fails to encompass the efficiency of a marketing system as a whole. The sum total of the [...]
In this article we will discuss about:- 1. Concept of Marketing Efficiency 2. Types of Marketing Efficiency 3. Indicators. Concept of Marketing Efficiency: The concept of marketing efficiency is so broad and dynamic that no single definition at present encompasses all of its theoretical and practical implications. Fred Waugh remarked that "an unsophisticated student might make two false assumptions, first, [...]
The below mentioned article provides notes on Commodity Futures Market. In recent years, importance of commodity futures market is increasing throughout the world. Keeping in conformity with its need, commodity futures market is now being developed in India in right perspective. The commodity futures market normally facilitates the price discovery process and provides a platform for price risk management in [...]