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Efficiency of Marketing System in Developing Countries

A system of marketing that is efficient by the casual text book definition, it will be a system that has limited practical us in the developing countries for the following reasons: First, the traditional definition focuses on efficiency of a market operation and fails to encompass the efficiency of a marketing system as a whole. The sum total of the [...]

By |2016-08-18T11:21:26+05:30August 18, 2016|Marketing|Comments Off on Efficiency of Marketing System in Developing Countries

Marketing Efficiency: Concept, Types and Indicators

In this article we will discuss about:- 1. Concept of Marketing Efficiency 2. Types of Marketing Efficiency 3. Indicators. Concept of Marketing Efficiency: The concept of marketing efficiency is so broad and dynamic that no single definition at present encompasses all of its theoretical and practical implications. Fred Waugh remarked that "an unsophisticated student might make two false assumptions, first, [...]

By |2016-08-18T11:21:23+05:30August 18, 2016|Marketing|Comments Off on Marketing Efficiency: Concept, Types and Indicators
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