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Tag Archives | Types

Verbal and Non-Verbal Communication

Communication is a sum of all the things a person does while interacting with others and it is a bridge of meaning. Communication involves continuous process of telling, listening and understanding. Fisher stated that a person can influence others by the means of behaviour and through communication only this influence can be created upon other […]

Direct Marketing

Direct marketing is a system through which companies try to evoke responses from prospects without use of intermediary channels. The interface between the marketer and the customer totally eliminates presence of channel members such as distributors, wholesalers, retailers etc. Direct marketing is a collection of techniques that enable organizations to market products directly to customers […]

Types of Products

There are several general categories of products. Some are new to the market (e.g., DVD players into the home movie market), some are new to the company (e.g., Game consoles for Sony), some are completely novel and create totally new markets (e.g., the airline industry). The types of products can be studied under the following […]

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