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What is Customer Relationship Management?

Everything you need to know about customer relationship management. Customer Relationship Management (CRM) uses technology-enhanced customer interaction to shape appropriate marketing offers designed to nurture ongoing relationships with individual customers within an organization’s target market. Customer relationship management is neither a product nor a service, but a business strategy to learn more about customers’ behaviour […]

Strategy Formulation: Meaning, Aspects, Process, Approaches and Challenges

Everything you need to know about strategy formulation. Strategy formulation is the process of offering proper direction to a firm. Strategy Formulation seeks to set the long-term goals that help a firm exploit its strengths fully and encash the opportunities that are present in the environment. There is a conscious and deliberate attempt to focus […]

Types of Business Level Strategies

Everything you need to know about the types of business level strategies. A strategy is a pattern or a plan which integrates an organisation’s major policies, goals and actions, sequences in a coherent linear of decision. It is not a simple one, strategy have a number of implica­tions. It can be described as – i. […]

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