Tag Archives | Service Marketing

7 P’s of Service Marketing

Services bear a distinct characteristics. It is true that selecting the right marketing  elements is crucial in relation to professional services marketing. The marketing selection is a task for management that could bring out unique outcomes for every organisation. The marketing for the services however is called the extended marketing. Whereas in the goods marketing ,the marketing consists of 4 [...]

By |2023-01-21T22:14:22+05:30May 5, 2020|Service Marketing|Comments Off on 7 P’s of Service Marketing

What is Service Marketing?

Everything you need to know about service marketing. A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity. Service is integral part of human life in modern day. In the light of liberalization, privatization and globalization, services have been [...]

By |2023-02-02T22:50:26+05:30September 28, 2019|Marketing Management|Comments Off on What is Service Marketing?
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