Tag Archives | Rural Marketing

What is Rural Marketing?

Everything you need to know about the rural marketing. About two-thirds of the people, especially in the developing countries live in rural areas and depend upon agriculture and related activities for their livelihood. In urban areas, the output from the farm, i.e., food, fibre and other raw materials are processed and made available to the consumers. Rural marketing is a [...]

By |2022-12-30T12:44:24+05:30September 28, 2019|Rural Marketing|Comments Off on What is Rural Marketing?

Agricultural Marketing in India

Agricultural Marketing in India: Defects and their Remedial Measures! Main Defects of Agricultural Marketing in India: The position of agricultural marketing sys­tem in India seems to be far from perfect. The ma­jor defects of the system are the following: 1. Lack of Output Quality: Prima facie, the quality of produce is low due to a number of fac­tors: (i) Poor [...]

By |2022-12-30T12:52:21+05:30October 17, 2015|Rural Marketing|Comments Off on Agricultural Marketing in India
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