Everything you need to know about rural marketing in India. The rural marketing structure is not uniform in all parts of the country. The type of structure prevalent in a particular State or Region depends on various factors like the state of development of agriculture, condition of transport and communication facilities, purchasing power of population, etc. Rural marketing is a [...]
Everything you need to know about the rural marketing. About two-thirds of the people, especially in the developing countries live in rural areas and depend upon agriculture and related activities for their livelihood. In urban areas, the output from the farm, i.e., food, fibre and other raw materials are processed and made available to the consumers. Rural marketing is a [...]
Effect of Rural Markets on Indian Agriculture! 1. Land Market and Product Market: In the land (lease) market, the landowner is the seller (of the use right of land) and gets rent in exchange. Suppose, he receives rent not in cash, but in kind (as a portion of the output of land). He may consume a certain portion of his [...]