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Product Life Cycle Stages

The product life cycle is an indispensable tool for product planners and marketers in general. The product life cycle is based on the life process of all living things, beginning with birth and ending with death. Like human beings, products also have a limited life-cycle and they pass through several stages in their life-cycle. The […]

What is Product Life Cycle?

The product life cycle (PLC) identifies and explains the stages that a product may go through from the moment it is launched on to the market to the moment it is withdrawn. Knowledge of the PLC can help identify important marketing environmental factors that managers should be aware of before they decide upon the most […]

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