Pricing Policy: Meaning, Objectives and Factors

In this article we will discuss about:- 1. Meaning of Pricing Policy 2. Considerations Involved in Formulating the Pricing Policy 3. Objectives 4. Factors Involved. Meaning of Pricing Policy: A pricing policy is a standing answer to recurring question. A systematic approach to pricing requires the decision that an individual pricing situation be generalised and codified into a policy cover­age [...]