Tag Archives | Packaging

Functions of Packaging

The first function of packaging is to provide protection to the goods. It is the fundamental function of packaging. The second function of packaging is to secure convenience to consumers and the middlemen. The third function of packaging is the convenience in handling the product. Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, [...]

By |2022-11-26T17:57:11+05:30November 26, 2022|Marketing Management|Comments Off on Functions of Packaging

What is Packaging?

Everything you need to know about what is packaging in marketing. Packaging may be defined as the general group of activities in the planning of a product. These activities concentrate on formulat­ing a design of the package and producing an appropriate and attractive container or wrapper for a product. The container itself can act as a forceful though silent and [...]

By |2019-10-10T08:37:28+05:30October 10, 2019|Marketing Management|Comments Off on What is Packaging?
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