Everything you need to know about advertising agencies. An advertising agency is composed of creative and business people – the writers and artists, showmen and market analysts, merchandising and research people, advertising specialists of all sorts. But with all this, they are business people, running an independent business, financially responsible, applying their creative skills to the business of helping to [...]
Everything you need to know about the definitions of advertising. Advertising does not involve only presentation and promotion, but an element of persuasion too. Any advertisement devoid of persuasion is not the part of advertising and will only be considered as a communication link disseminating some piece of information to the masses. W.J. Stanton definition of advertising is - "Advertising [...]
Everything you need to know about the different methods of costing. The term 'methods of costing' can be used to refer to the different processes or procedures employed for the determination and presentation of costs. There are different methods of costing for different industries depending on their nature of work. The methods of costing can be studied under the following [...]