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Tag Archives | Marketing Plan

Product Positioning

“Product Positioning refers to a brand’s objective (functional) attributes in relation to other brands. It is a characteristic of the physical product and its functional features”. Product positioning means “relating a product to the market.” In simple words, group of customers with common characteristics are first identified. It also involves analysis of product strengths and […]

Marketing Plan

Everything you need to know about marketing plan. Marketing planning is the starting point of any business activity. Planning is deciding at present what is to be done in the future. It involves not only anticipating the consequences of decisions but also predicts the events that are likely to affect the business. The marketing plan […]

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