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4 Ps of Marketing Mix: Elements and Sub-Elements

Everything you need  to know about 4 P’s of marketing mix. The elements of marketing mix are popularly known as 4Ps of Marketing. The social marketing “product” is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or […]

Elements of Marketing Mix – 4 P’s of Marketing Mix

Everything you need to know about elements of marketing mix. The elements of marketing mix are fundamentally four namely product, price, promotion and place though the experts have thought of additional Ps. Irrespective number, these constitute the heart of marketing decisions from the angle of marketer. Since, it is based on the marketing concept, consumers […]

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