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Tag Archives | Marketing Communication

What is Integrated Marketing Communication?

The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together, project a unified and consistent image of the organization to the target market. It has a centralized messaging function which focuses on a common goal and positioning. ‘IMC recognises the added value of a comprehensive plan that evaluates the […]

Marketing Communication: Meaning, Purpose, Role, Process and Strategies

In this article we will discuss about marketing communication. Marketing communication has a vital role in brand building in the market. Mass media advertising, personal selling, public relations, publicity and sales promotion – are the various communication tools that a marketer generally uses to address the communication problem which the brand faces in the market […]

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