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Brand Personality

Brand personality refers to a set of characteristics or qualities similar to those of human beings that become associated with a brand. In other words, when a brand is expressed in terms of human traits and characteristics, it is known as brand personality. It could relate to age, gender, socio­economic status, and psychographic, emotional, and […]

Supply Chain Management

Supply Chain Management includes, planning, design, control and implementation of all business processes related to procurement, manufacturing, distribution and sales order fulfilment functions of a business. Thus Supply Chain Management includes managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all […]

Nature and Scope of Marketing

The term “Marketing “is derived from “Market”, which can be defined as – “a place where buyers and sellers gather to buy and sell the products”. But Marketing is not only about selling; because in order to sell the product we must know the needs (basic requirements) of the customers. “Marketing is a societal process […]

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