The product planning process starts either with a recognised customer need or with a basic product idea established through market research or other sources. Regardless of the pedigree of the product idea—it may originate from a salesman, a customer, the company’s advertising agents, the technical research and development department, the suggestions box or the chairman’s […]
Tag Archives | Marketing
Product Positioning
Article Shared by Sandhya M
“Product Positioning refers to a brand’s objective (functional) attributes in relation to other brands. It is a characteristic of the physical product and its functional features”. Product positioning means “relating a product to the market.” In simple words, group of customers with common characteristics are first identified. It also involves analysis of product strengths and […]
Media Planning
Article Shared by Sandhya M
Media planning is the series of decisions involved in delivering the promotional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. The media plan marks on the best way to get the advertiser’s message to […]