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Tag Archives | Consumer Behaviour

Buying Motives

A motive is the inner state that moves, or prompts a person to action. In the words of W. J. Stanton, “A motive may be defined as a drive or an urge for which can individual seeks satisfaction. It becomes a buying motive when the individual seeks satisfaction through the purchase of something.” In the […]

Meaning of Consumer Behaviour

Consumer behaviour can be defined as those acts of individuals (consumers) directly involved in obtaining, using, and disposing of economic goods and services, including the decision processes that precede and determine these acts. Understanding how consumers make purchase decisions can help marketing managers in several ways. Consumer behaviour, also called Buyer Behaviour is the process […]

Perception in Consumer Behaviour

Everything you need to know about the perception in consumer behaviour. Consumer behaviour is the process and activity of the people, engaged in searching, selecting, purchasing, using the goods and services to satisfy their needs and desires. The success of the marketing process depends on the understanding of the consumer behaviour by the marketer. Learn […]

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