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Media Planning

Media planning is the series of decisions involved in delivering the promo­tional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. The media plan marks on the best way to get the advertiser’s message to […]

Advertising Agencies

Everything you need to know about advertising agencies. An advertising agency is composed of creative and business people – the writers and artists, showmen and market analysts, merchandising and research people, advertising specialists of all sorts. But with all this, they are business people, running an independent business, financially responsible, applying their creative skills to […]

Definitions of Advertising

Everything you need to know about the definitions of advertising. Advertising does not involve only presentation and promotion, but an element of persuasion too. Any advertisement devoid of persuasion is not the part of advertising and will only be considered as a communication link disseminating some piece of information to the masses. W.J. Stanton definition […]

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