During last seven decades many researches were being carried on motivation but they all emphasis that due to complex nature of human beings no generalization is possible. The findings of research studies and theories are not universally applicable. Therefore, it is necessary to have a knowledge about various theories of motivation and how these affect the behaviour of human beings, [...]
Everything you need to know about Maslow's Hierarchy of Needs Theory. Abraham Maslow, a well-known psychologist developed theory of motivation based on human needs. In his paper on motivation, he mentioned that within every human being, there exists a hierarchy of five needs. Maslow was the pioneer in subscribing a systematic approach of human needs and motives which are not [...]
Everything you need to know about Herzberg’s two factor theory of motivation. Herzberg's Two Factor Theory is a "content theory" of motivation" Needs priority, to a great extent, characterizes the types of behavior. A research study was conducted by Frederick. Herzberg of Case-Western reserve University and associates. This study consisted of an intensive analysis of the experiences and feeling of [...]