Tag Archives | Planning Process

Marketing Planning: Meaning, Scope, Importance, Elements & Barriers

Everything you need to know about marketing planning. Planning is the first and the foremost function of management. Planning precedes all the functions. Marketing planning is the starting point of all marketing and business activities of an enterprise. Because of the dynamism of the environment, the role of marketing planning has increased a lot. Marketing planning is the process – [...]

By R Gilorkar|2023-02-02T22:47:18+05:30July 10, 2019|Marketing Management|Comments Off

Planning Process: 11 Major Steps of Planning (with diagram)

Everything you need to know about the steps involved in planning process. Planning is a process, which embraces a number of steps to be taken. It is an intellectual exercise and a conscious determination of courses of action. Therefore, it requires a serious thought on numerous factors necessary to be considered in making plans. Facts are collected and analyzed and [...]

By Minakshi B|2019-05-25T04:56:31+05:30May 25, 2019|Planning|Comments Off