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Service

A service business is one in which the perceived value of the offering to the buyer is determined largely by the services provided to him than the products offered. This includes the business of all intangible services delivered to the customer. Some of the tangible services where both the goods and services are provided to […]

7 P’s of Service Marketing

Services bear a distinct characteristics. It is true that selecting the right marketing  elements is crucial in relation to professional services marketing. The marketing selection is a task for management that could bring out unique outcomes for every organisation. The marketing for the services however is called the extended marketing. Whereas in the goods marketing […]

Features of Services: 8 Major Features of Service Marketing

Everything you need to know about features of services. Services are unique and four major characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability. The services literature highlights differences in the nature of services versus products which are believed to create special challenges for service marketers and for consumers buying services. To help […]

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