Services can be defined as following: 'A service is any activity or benefit that one party can offer to another, which is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.' - Kotler, Armstrong, Saunders and Wong 'Services are economic activities that create value and provide [...]
Services bear a distinct characteristics. It is true that selecting the right marketing elements is crucial in relation to professional services marketing. The marketing selection is a task for management that could bring out unique outcomes for every organisation. The marketing for the services however is called the extended marketing. Whereas in the goods marketing ,the marketing consists of 4 [...]
Everything you need to know about features of services. Services are unique and four major characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability. The services literature highlights differences in the nature of services versus products which are believed to create special challenges for service marketers and for consumers buying services. To help understand these differences a number [...]