Tag Archives | Sales

Sales Management

Sales management is defined as the planning, direction, and control of personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to personal sales force. Sales management originally referred exclusively to the direction of the sales force. Later the term took on broader significance in addition to the management of personal selling. Sales management [...]

By |2019-11-20T07:15:55+05:30November 20, 2019|Sales|Comments Off on Sales Management

Baumol’s Sales Maximisation Hypothesis | Firm | Economics

W.J. Baumol examines what happens if the firm adopts an alter­native objective—the maximisation of the value of its sales (total revenue) under the requirement that the firm's profits should not fall below a mini­mum acceptable level. Sales maximisation implies maximisation of total revenue not obtaining the largest possible physical volume, because at a zero price physical value may be infinite [...]

By |2017-01-13T05:58:21+05:30January 13, 2017|Sales|Comments Off on Baumol’s Sales Maximisation Hypothesis | Firm | Economics
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