Tag Archives | Sales Promotion

Sales Promotion Meaning

Everything you need to know about the meaning of sales promotion. Sales promotion has been defined as – “a direct inducement that offers an extra value or incentive for the product to the sales force, distribution, or the ultimate consumer with the primary objectives of creating an immediate sale.” Sales promotion is a set of marketing activities undertaken to boost [...]

By |2019-10-10T08:37:28+05:30October 10, 2019|Marketing Management|Comments Off on Sales Promotion Meaning

Sales Promotion Tools and Techniques

Everything you need to know about the tools and techniques of sales promotion. Various tools of sales promotion, also known as methods of sales promotion may be divided into two parts - (i) Consumers Pro­motion Methods (ii) Dealer Promotion Methods. Consumer promo­tion methods are those which directly encourage consumers to buy product in more and more quantity. Dealers promotion methods [...]

By |2019-10-10T08:37:28+05:30October 10, 2019|Marketing Management|Comments Off on Sales Promotion Tools and Techniques

Sales Promotion Methods

Everything you need to know about the methods of sales promotion. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. For a marketer resorting to sales [...]

By |2019-09-23T12:48:34+05:30September 23, 2019|Sales|Comments Off on Sales Promotion Methods
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