Sales promotion is set of those promotional activities other than advertising, personal selling and public relations that stimulate buyer's buying enthusiasm. Sales promotion includes providing information about the attribution of the products and communicating messages aimed at satisfying its shareholders, government dealers and the like. Sales promotion objectives are consistent with marketing objectives. However, they may vary with the type [...]
Sales promotion refers to the activities which supplement and co-ordinate personal selling and advertising to attract customers to buy a product. Sales promotion methods include displays, demonstrations, expositions, exhibitions and other non-recurrent selling efforts which aim at impelling spot buying action by prospective customers. Sales promotion, as part of the total distribution system, plays a vital role in inducing the [...]
Sales promotions are becoming increasingly popular not only in consumer goods and are also packaged goods but also in other product categories such as services, industrial goods and are also used by non-profit organizations. Companies spend huge sums of money each year on sales promotion to industrial customers to generate business and stimulate purchases, reward customers and motivate sales people. [...]