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Retail

Retail is defined as "Any business that directs its marketing efforts towards satisfying the final consumer based upon, the organisation of selling goods and services as a means of distribution." The word retail has been derived from the French word 're-tailler' which means 'to cut, trim or divide'. Thus retailing means, to sell goods in small quantities.  Retailing not only [...]

By |2023-02-02T22:47:31+05:30May 6, 2020|Marketing Management|Comments Off on Retail

Retailing

Retailing is defined as a set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. [...]

By |2023-01-22T18:07:21+05:30March 30, 2020|Distribution Channels|Comments Off on Retailing

Sales Training: Definitions, Principles, Methods, Process and Challenges

Sales training is a process by which an attempt is made to develop the selling skills so as to increase the ability, knowledge and experience of the salesmen. Sales training is a process of providing the sales force with specific skills for performing their task better and helping them to correct deficiencies in their sales performance. According to National Society [...]

By |2020-01-28T06:39:02+05:30January 28, 2020|Sales|Comments Off on Sales Training: Definitions, Principles, Methods, Process and Challenges
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