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Product Positioning

“Product Positioning refers to a brand’s objective (functional) attributes in relation to other brands. It is a characteristic of the physical product and its functional features”. Product positioning means “relating a product to the market.” In simple words, group of customers with common characteristics are first identified. It also involves analysis of product strengths and […]

Media Planning

Media planning is the series of decisions involved in delivering the promo­tional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. The media plan marks on the best way to get the advertiser’s message to […]

Personal Selling

Personal selling is a part of promotional- mix and it is an art of person-to-person communication for persuading prospects or consumers in the sales process. For introducing effective marketing system, balancing of other marketing elements like, product development, pricing, distribution system, advertising etc. should be organised along with implementation of personal selling methodology. “Personal selling […]

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