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Brand Personality

Brand personality refers to a set of characteristics or qualities similar to those of human beings that become associated with a brand. In other words, when a brand is expressed in terms of human traits and characteristics, it is known as brand personality. It could relate to age, gender, socio­economic status, and psychographic, emotional, and socio-graphic characteristics. Brand Personality is [...]

By |2021-01-06T16:34:19+05:30January 6, 2021|Brand|Comments Off on Brand Personality

Supply Chain Management

Supply Chain Management includes, planning, design, control and implementation of all business processes related to procurement, manufacturing, distribution and sales order fulfilment functions of a business. Thus Supply Chain Management includes managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all channels, and delivery to the [...]

By |2020-11-09T16:16:04+05:30November 9, 2020|Supply Chain Management|Comments Off on Supply Chain Management

Media Planning

Media planning is the series of decisions involved in delivering the promo­tional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. The media plan marks on the best way to get the advertiser's message to the market. Generally, the goal [...]

By |2020-05-19T07:23:55+05:30May 19, 2020|Media Planning|Comments Off on Media Planning
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