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Strategic Marketing Planning Process

Strategic planning can be defined as the process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Strategic planning or strategizing is essentially a task of choice, i.e., to decide what to do and what not to do to achieve organisational goals. Every company has to […]

Term Paper: Globalization – Definition & Types | Processes | Economics

After reading this term paper you will learn about:- 1. Definition of Globalization 2. Phases of Globalization 3. Types  4. Measurement 5. Factors 6. Effects 7. Advantages 8. Disadvantages. Term Paper on Globalization Term Paper Contents: Term Paper on the Definition of Globalization Term Paper on the Phases of Globalization Term Paper on the Types […]

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