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Tag Archives | Planning

What is Planning?

Planning enables management to command the future rather than being swept away by future. In a fast changing environment the need for planning is all the more important because risk and uncertainty increase. In such an environment contingent plans can be prepared. A plan may be defined as detailed course of action designed today to […]

Strategic Marketing Planning Process

Strategic planning can be defined as the process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Strategic planning or strategizing is essentially a task of choice, i.e., to decide what to do and what not to do to achieve organisational goals. Every company has to […]

Features of Planning

Everything you need to know about the features of planning. Planning is the fundamental function of management. All other functions of management like organising, directing, controlling are undertaken after planning. It helps in determining the course of action to the followed for achieving various organisational objectives. A planner foresees opportunities and devises ways and means […]

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