Numan Morgan Utility Function | Consumer | Microeconomics

In this article we will discuss about the Numan Morgan utility function of consumer preference.   Consumer has different choices for clothes, toothpastes, soaps, biscuits, air-tickets, bonds and debentures in their day today life. Sometime such choices are made under uncertainty. Microeconomics is interested in such kind of choice behaviors of individual. For understanding the theorem, we are using the example [...]