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The term ‘market’ refers to the aggregate of all demand for a particular product or service, arising from the aggregate of all consumers, both existing and potential for the product. It means that the whole group of consumers of a particular product constitutes the ‘market’ for that product. Philip Kotler states, “A market consists of […]

Market Research: Meaning, Definition, Process, Elements, Importance, Objectives

Marketing research is defined as the objective and formal process of systematically obtaining, analyzing and interpreting data for actionable decision making in marketing. This definition lays stress on two aspects, namely, objectivity and systematic process in the collection and analysis of data. In fact, marketing research should not be allowed to be influenced by personal […]

Mechanism of Price System | Market

In this article we will discuss about the mechanism of price system. Also learn about its functions and purposes. All economies face the same problems although their approach to solving them may differ. In a capitalist country, or even in a mixed economy like our own, prices perform, or can be used to perform, three […]

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