Distribution strategy in influenced by the market structure, the firm's objectives. Its resources and of course it’s overall marketing strategy. All these factors are addressed in the section on selecting Distribution Channels. According to W.J. Stanton, "Channel of distribution or trade channel for a product is the route taken by the title of the goods as they move from the [...]
Everything you need to know about distribution channels. Distribution channels are the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers. A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing [...]
Everything you need to know about the different types of retailers. Retailers have multiple functions. At one end they create market for consumption of the goods and services and on the other hand generate employment for millions of people. A retailer forms the last and vital link in the channel of distribution of products because they are the ones which [...]