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Brand Personality

Brand personality refers to a set of characteristics or qualities similar to those of human beings that become associated with a brand. In other words, when a brand is expressed in terms of human traits and characteristics, it is known as brand personality. It could relate to age, gender, socio­economic status, and psychographic, emotional, and […]

What is Branding?

Branding was a passive activity; giving names to products designed and manufactured at the company’s will. But, in the last two decades they are the hot spots in total marketing process. The American Marketing Association (AMA) defines a brand as “a name, term, sign, symbol or design, or a combination of them intended to identify […]

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