Tag Archives | Advertising

Determining an Advertising Budget: 5 Methods

The following points highlight the top five methods of determining an advertising budget listed by Joel Dean. The methods are: 1. The Percentage of Sales Approach 2. The All-You-Can Afford Approach 3. The Return on Investment Approach 4. The Objective and Task Approach 5. The Competitive Parity Approach. Method # 1. The Percentage of Sales Approach: In this method, the [...]

By |2023-01-22T14:58:22+05:30August 18, 2016|Advertising|Comments Off on Determining an Advertising Budget: 5 Methods

Advertising: Subject-Matter and Rule of Thumb (With Diagram)

In this article, we will discuss about the subject-matter of advertising and rule of thumb of advertising. Subject-Matter of Advertising: We have seen that firms can utilize their market power when making pricing decisions. Pricing is an important decision for a firm, but most firms with market power have another important decision to make — how much to advertise. Here [...]

By |2023-01-22T15:00:59+05:30December 16, 2015|Advertising|Comments Off on Advertising: Subject-Matter and Rule of Thumb (With Diagram)
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