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4 Ps of Marketing Mix: Elements and Sub-Elements

Everything you need  to know about 4 P’s of marketing mix. The elements of marketing mix are popularly known as 4Ps of Marketing. The social marketing “product” is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or […]

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