Tag Archives | Products

Brand Personality

Brand personality refers to a set of characteristics or qualities similar to those of human beings that become associated with a brand. In other words, when a brand is expressed in terms of human traits and characteristics, it is known as brand personality. It could relate to age, gender, socio­economic status, and psychographic, emotional, and socio-graphic characteristics. Brand Personality is [...]

By |2021-01-06T16:34:19+05:30January 6, 2021|Brand|Comments Off on Brand Personality

Supply Chain Management

Supply Chain Management includes, planning, design, control and implementation of all business processes related to procurement, manufacturing, distribution and sales order fulfilment functions of a business. Thus Supply Chain Management includes managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all channels, and delivery to the [...]

By |2020-11-09T16:16:04+05:30November 9, 2020|Supply Chain Management|Comments Off on Supply Chain Management

Product Planning Process

The product planning process starts either with a recognised customer need or with a basic product idea established through market research or other sources. Regardless of the pedigree of the product idea—it may originate from a salesman, a customer, the company's advertising agents, the technical research and develop­ment department, the suggestions box or the chairman's wife— market research should be [...]

By |2023-01-24T20:01:10+05:30May 19, 2020|Product|Comments Off on Product Planning Process
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