Tag Archives | Pricing Strategies

Cost-Plus Price: Determination, Advantages and Criticisms | Firms

In this article we will discuss about:- 1. Determination of Cost-Plus Price 2. Advantages of Cost-Plus Price 3. Criticisms. Determination of Cost-Plus Price: Prof. Andrews in his study, Manufacturing Business, 1949, explains how a manufacturing firm actually fixes the selling price of its product on the basis of the full-cost or average cost. The firm finds out the average direct [...]

By Shivam N|2016-08-18T11:10:55+05:30August 18, 2016|Firm|Comments Off

8 Important Pricing Strategies Adopted by Firms

The following points highlight the eight important pricing strategies adopted by firms. The strategies are: 1. Pricing a New Product 2. Multiple Products 3. Product-Line Pricing 4. Pricing over the Life Cycle of a Product 5. Cyclical Pricing 6. Transfer Pricing 7. Differential Pricing 8. Cost-Plus or Full-Cost Pricing. Strategy # 1. Pricing a New Product: Pricing is a crucial [...]

By Shivam N|2023-01-24T22:05:10+05:30August 18, 2016|Pricing|Comments Off