Personal selling is a part of promotional- mix and it is an art of person-to-person communication for persuading prospects or consumers in the sales process. For introducing effective marketing system, balancing of other marketing elements like, product development, pricing, distribution system, advertising etc. should be organised along with implementation of personal selling methodology. "Personal selling is an ancient art. Effective [...]
Everything you need to know about the importance of personal selling. Personal selling plays a vital role in promotion of goods and services of an organization. The importance of the personal selling is three fold i.e., the benefits which it provides to business; customer and society. Personal selling is an important element of promotion mix and an effective promotional tool. [...]
Everything you need to know about process of personal selling. Personal selling or salesmanship itself is a process. There are several stages involved in the process and a salesman has to understand all the stages in the process to make the process more effective. This process involves identifying the prospective buyer, establishing a contact and relationship with the buyer, presentation [...]