Services can be defined as following: 'A service is any activity or benefit that one party can offer to another, which is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.' - Kotler, Armstrong, Saunders and Wong 'Services are economic activities that create value and provide [...]
Everything you need to know about the types of advertising. There are many bases on which advertising may be classified. It may be categorised according to media, type of products, type of appeals and so on. There is no streamlined methodology to differentiate different kinds of advertising. Advertisements are a good way for a company to increase awareness of its [...]
Everything you need to know about the types and classification of advertising media. Advertising is an instrument of marketing which is applied in practice both as a science and an art generated by creative devices. The growth of an advertising process in a socio-economic environment is one of the most significant achievements in contemporary business era. Thus, advertising is identified [...]