Everybody in this world is a consumer. Each one of us is buying consumer goods and services in our lives. Consumer behaviour is very complex and is determined by social and psychological factors and it is necessary for a marketing manager to understand properly before he plans the marketing strategy. The term consumer is used to describe two different types [...]
Brand personality refers to a set of characteristics or qualities similar to those of human beings that become associated with a brand. In other words, when a brand is expressed in terms of human traits and characteristics, it is known as brand personality. It could relate to age, gender, socioeconomic status, and psychographic, emotional, and socio-graphic characteristics. Brand Personality is [...]
Supply Chain Management includes, planning, design, control and implementation of all business processes related to procurement, manufacturing, distribution and sales order fulfilment functions of a business. Thus Supply Chain Management includes managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all channels, and delivery to the [...]