Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising can be studied under the [...]
Media planning is the series of decisions involved in delivering the promotional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. The media plan marks on the best way to get the advertiser's message to the market. Generally, the goal [...]
Everything you need to know about advertising agencies. An advertising agency is composed of creative and business people – the writers and artists, showmen and market analysts, merchandising and research people, advertising specialists of all sorts. But with all this, they are business people, running an independent business, financially responsible, applying their creative skills to the business of helping to [...]